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[2019-09] New Understanding of Personal Data as the Product of Free Labor

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  • 날짜 2019.09.04
  • 조회수 1,735

[2019-09]

New Understanding of Personal Data as the Product of Free Labor


Ahn, Hyerim

Moon Soul Graduate School of Future Strategy, KAIST


Seo, Yongseok

Moon Soul Graduate School of Future Strategy, KAIST


ABSTRACT
Personal data is the source to create great value today. However, not subjects of
personal data but organizations have mainly collected and utilized personal data until
now. In this study, we suggest a new perspective to understand personal data
highlighting the structure of the Internet where free labor is exploited unlike the
previous studies which tried to compensate personal data in terms of information privacy
or asset. The reason that companies can monopolize personal data is in the privatization
and commercialization of the Internet. Immaterial labor is transformed into free labor in
the online platforms owned by enterprises and the product of free labor are captured by
the platforms in the form of personal data. Thus, personal data is the product of free
labor and can become the quantitative basis for demonstrating immaterial contributions
of people. The compensation for data subjects should be the compensation for labor, not
data itself and reflect the nature of the collective social labor.


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